Senior Product Designer · Native Mobile Apps & Web

I design products people actually use

Ich designe Produkte, die Menschen wirklich nutzen

I'm Elina — Senior Product Designer & UX Researcher in Germany.

Ich bin Elina — Senior Product Designer & UX Researcherin in Deutschland.

6+ years in tech — 5+ of them full-time product design
Mobile & web — native iOS (Apple HIG), Android (Material Design) and responsive web
B2B & B2C, SaaS — enterprise suites for large companies, consumer subscription products, marketplace & e-commerce flows; AI & EdTech, logistics & geo, healthcare, dashboards
Research end to end — interviews, surveys, A/B tests, product metrics; side by side with PMs and engineers

6+ Jahre in Tech — davon 5+ Vollzeit-Produktdesign
Mobile & Web — natives iOS (Apple HIG), Android (Material Design) und responsives Web
B2B & B2C, SaaS — Enterprise-Suiten für Großunternehmen, Consumer-Abo-Produkte, Marketplace- & E-Commerce-Flows; AI & EdTech, Logistik & Geo, Healthcare, Dashboards
Research End-to-End — Interviews, Umfragen, A/B-Tests, Produktmetriken; Seite an Seite mit PMs und Engineers

M.Sc. in Design & Usability — a top-1000 world university, QS ↗
B.Sc. in Applied Informatics, Data Science — top 300, QS regional ranking ↗.

M.Sc. in Design & Usability — Top-1000-Universität weltweit, QS ↗
B.Sc. in Angewandter Informatik, Data Science — Top 300 im regionalen QS-Ranking ↗.

View portfolioPortfolio ansehen

BaseStandort

Mainz, Germany · CET
Full right to work in GermanyVolle Arbeitserlaubnis in Deutschland

Portfolio

12 case studies
2 AI products live
30+ features shipped
15+ design-system components built & adopted12 Case Studies
2 AI-Produkte live
30+ Features
15+ Designsystem-Komponenten gebaut & etabliert

Tools

Figma · Miro
AI design & vibe codingAI-Design & Vibe Coding (Claude Code ↗ · Claude Design ↗ · Figma AI ↗)
SQL · Python
Jira · Confluence

LanguagesSprachen

English — B2 (professional working proficiency)
German — B1 (speaking, reading, writing — goal: C2)
Russian — nativeEnglisch — B2 (sehr gute Kenntnisse, Arbeitssprache)
Deutsch — B1 (gute Kenntnisse in Wort und Schrift — Ziel: C2)
Russisch — Muttersprache

01Portfolio

12 case studies, one collection — group it by problem, industry, business model, platform or skill; projects live in several groups at once.12 Case Studies, eine Sammlung — gruppiert nach Problem, Branche, Geschäftsmodell, Plattform oder Skill; Projekte gehören mehreren Gruppen an.

Native guidelines — Material 3 & HIGNative Guidelines — Material 3 & HIG

Material 3, fully: Calendar, Emails, Tasks (enterprise suite).
HIG, fully: Verbly, blogi. Platform conventions first — flexed only with a reason.Material 3, vollständig: Kalender, E-Mails, Aufgaben (Enterprise-Suite).
HIG, vollständig: Verbly, blogi. Konventionen zuerst — Abweichung nur mit Grund.

Enterprise CalendarEnterprise mobile calendar on Material 3Enterprise-Mobilkalender auf Material 3B2BSaaSMobileCase study →Case Study →

Enterprise TasksEnterprise task manager on Material 3Enterprise-Aufgabenmanager auf Material 3B2BSaaSMobileCase study →Case Study →

VerblyAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

blogi.AI co-writer for content creatorsKI-Co-Autorin für Content-CreatorB2CSaaSMobileCase study →Case Study →

Monetization & trust — the full loopMonetarisierung & Trust — der volle Loop

open wireflow →Wireflow öffnen →

Pricing, checkout, payment success and failure, billing, cancel, win-back — every unhappy path designed to the same fidelity as the happy one.Pricing, Checkout, Zahlung erfolgreich und fehlgeschlagen, Billing, Kündigung, Win-back — jeder Unhappy Path in derselben Qualität wie der Happy Path.

Verbly · paywallAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

Verbly · checkoutAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

Verbly · limitsAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

Verbly · billingAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

Commerce — search, catalogs & product trustCommerce — Suche, Kataloge & Produktvertrauen

Helping people find the thing they want to buy: catalog navigation proven by controlled experiments (n=342+), search that parses real query intent, and product cards that earn trust for high-stakes purchases.Menschen finden lassen, was sie kaufen wollen: Katalog-Navigation, belegt durch kontrollierte Experimente (n=342+), Suche, die echte Query-Intention versteht, und Produktkarten, die bei teuren Käufen Vertrauen schaffen.

Online ShopE-commerce app built on navigation researchE-Commerce-App auf Basis von Navigations-ResearchB2CSaaSMobileCase study →Case Study →

Car ResaleUsed-car marketplace redesign conceptRedesign-Konzept für Gebrauchtwagen-MarktplatzB2CMobileCase study →Case Study →

AI products — reasoning users can seeAI-Produkte — nachvollziehbare Begründung

AI features I designed inside these products: AI dialogues with live corrections and a tutor mode in Verbly · job matching that explains every recommendation in CareerSide · AI content generation from idea to finished carousel in blogi. How I work with AI myself — AI workflow ↓AI-Funktionen, die ich in diesen Produkten designt habe: AI-Dialoge mit Live-Korrekturen und Tutor-Modus in Verbly · Job-Matching, das jede Empfehlung erklärt, in CareerSide · AI-Content-Generierung von der Idee bis zum fertigen Carousel in blogi. Wie ich selbst mit AI arbeite — AI-Workflow ↓

VerblyAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

blogi.AI co-writer for content creatorsKI-Co-Autorin für Content-CreatorB2CSaaSMobileCase study →Case Study →

CareerSideAI job search that explains every matchKI-Jobsuche, die jedes Match erklärtB2CSaaSWebCase study →Case Study →

Edge cases — offline, failures, lost streaksEdge Cases — Offline, Fehler, verlorene Streaks

Churn lives in the unhappy paths, not on the dashboard. In the field it paid off: +25% uptime in low-connectivity areas, −30% missed SLAs (courier app, team result).Churn wohnt in den Unhappy Paths, nicht auf dem Dashboard. Im Feld zahlte es sich aus: +25% Uptime in Funklöchern, −30% verpasste SLAs (Kurier-App, Teamergebnis).

Courier MapsCourier navigation with offline mapsKurier-Navigation mit Offline-KartenB2BSaaSMobileCase study →Case Study →

Verbly · offlineAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

Verbly · streak repairAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

blogi.AI co-writer for content creatorsKI-Co-Autorin für Content-CreatorB2CSaaSMobileCase study →Case Study →

Gamification — habit loops that retainGamification — Habit Loops, die halten

Retention mechanics designed as habit loops: streaks with repair paths, leagues, quiz games and visible progress — motivation without shame patterns.Retention-Mechaniken als Habit Loops: Streaks mit Reparatur-Pfaden, Ligen, Quiz-Spiele und sichtbarer Fortschritt — Motivation ohne Shame-Patterns.

Verbly · leagueAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

Verbly · quiz gamesAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

Verbly · progressAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

FitControlFitness club app with habit trackingFitnessclub-App mit Habit-TrackingB2CMobileCase study →Case Study →

Dashboards

Working dashboards, not vanity charts: geo-analytics where the map takes 70–80% of the screen, role-specific modular widgets, a job-search cockpit and a coach's client workspace.Arbeits-Dashboards statt Deko-Charts: Geo-Analytics mit 70–80% Karte, rollenspezifische modulare Widgets, ein Jobsuche-Cockpit und der Klienten-Arbeitsbereich für Coaches.

Geo Dashboard · webGeo-analytics dashboards for field opsGeo-Analytics-Dashboards für Field OpsB2BWeb + MobileCase study →Case Study →

Geo Dashboard · mobileGeo-analytics dashboards for field opsGeo-Analytics-Dashboards für Field OpsB2BWeb + MobileCase study →Case Study →

CareerSideAI job search that explains every matchKI-Jobsuche, die jedes Match erklärtB2CSaaSWebCase study →Case Study →

CoachCoaching practice platform — client app + coach cockpitCoaching-Praxis-Plattform — Klienten-App + Coach-CockpitB2B2CSaaSWeb + MobileCase study →Case Study →

Research

The cheapest test for the riskiest assumption first: interviews, surveys n=241/252, concept split-tests, CustDev with 12 C-levels — 800+ participants across studies.Der günstigste Test für die riskanteste Annahme zuerst: Interviews, Umfragen n=241/252, Konzept-Splittests, CustDev mit 12 C-Levels — 800+ Teilnehmende über alle Studien.

Enterprise CalendarEnterprise mobile calendar on Material 3Enterprise-Mobilkalender auf Material 3B2BSaaSMobileCase study →Case Study →

Enterprise TasksEnterprise task manager on Material 3Enterprise-Aufgabenmanager auf Material 3B2BSaaSMobileCase study →Case Study →

Email & NotificationsEnterprise mail — search & notificationsEnterprise-Mail — Suche & BenachrichtigungenB2BSaaSMobileCase study →Case Study →

Design systemsDesignsysteme

Tokens and 50+ documented components — cutting UI implementation time by 40% and keeping every screen consistent across platforms.Tokens und 50+ dokumentierte Komponenten — UI-Implementierungszeit −40% und jeder Screen plattformübergreifend konsistent.

Enterprise CalendarEnterprise mobile calendar on Material 3Enterprise-Mobilkalender auf Material 3B2BSaaSMobileCase study →Case Study →

VerblyAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

blogi.AI co-writer for content creatorsKI-Co-Autorin für Content-CreatorB2CSaaSMobileCase study →Case Study →

Communications — enterprise mail, calendar, tasksKommunikation — Enterprise-Mail, Kalender, Aufgaben

2.5 years on a mobile suite used by large companies: 30+ features end-to-end, +20% user retention two years post-launch.2,5 Jahre an einer Mobile-Suite für Großunternehmen: 30+ Features End-to-End, +20% User Retention zwei Jahre nach Launch.

Enterprise CalendarEnterprise mobile calendar on Material 3Enterprise-Mobilkalender auf Material 3B2BSaaSMobileCase study →Case Study →

Enterprise TasksEnterprise task manager on Material 3Enterprise-Aufgabenmanager auf Material 3B2BSaaSMobileCase study →Case Study →

Email & NotificationsEnterprise mail — search & notificationsEnterprise-Mail — Suche & BenachrichtigungenB2BSaaSMobileCase study →Case Study →

EdTech

AI speaking practice with retention that respects adults: three correction modes, streak-repair instead of shame — sessions grew from 8 to 19 minutes.AI-Sprechpraxis mit Retention, die Erwachsene respektiert: drei Korrekturmodi, Streak-Reparatur statt Scham — Sessions wuchsen von 8 auf 19 Minuten.

Verbly · AI dialogueAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

Verbly · homeAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

Verbly · webAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

HealthTech

Habit loops and a trainer-client platform — progress you can feel, not just log. Plus pro-bono WCAG-AA work for a Berlin mental-health nonprofit.Habit Loops und eine Trainer-Klienten-Plattform — spürbarer Fortschritt. Plus Pro-bono-WCAG-AA-Arbeit für eine Berliner Mental-Health-Organisation.

FitControlFitness club app with habit trackingFitnessclub-App mit Habit-TrackingB2CSaaSMobileCase study →Case Study →

CoachCoaching practice platform — client app + coach cockpitCoaching-Praxis-Plattform — Klienten-App + Coach-CockpitB2B2CSaaSWeb + MobileCase study →Case Study →

Geo & Logistics

Field-grade maps: offline tiles, geofencing, in-map scanning — plus map-first analytics for two user roles. Researched through ride-alongs with couriers.Karten für den Feldeinsatz: Offline-Kacheln, Geofencing, Scan in der Karte — plus Map-first-Analytics für zwei Rollen. Erforscht durch Mitfahrten mit Kurieren.

Courier MapsCourier navigation with offline mapsKurier-Navigation mit Offline-KartenB2BSaaSMobileCase study →Case Study →

Geo Dashboard · mobileGeo-analytics dashboards for field opsGeo-Analytics-Dashboards für Field OpsB2BWeb + MobileCase study →Case Study →

Geo Dashboard · webGeo-analytics dashboards for field opsGeo-Analytics-Dashboards für Field OpsB2BWeb + MobileCase study →Case Study →

Automotive & E-commerce

Trust-first listings and frictionless checkout — commerce design for products people can't hold before buying.Trust-first-Listings und reibungsloser Checkout — Commerce-Design für Produkte, die man vor dem Kauf nicht in der Hand hält.

Car ResaleUsed-car marketplace redesign conceptRedesign-Konzept für Gebrauchtwagen-MarktplatzB2CMobileCase study →Case Study →

Online ShopE-commerce app built on navigation researchE-Commerce-App auf Basis von Navigations-ResearchB2CSaaSMobileCase study →Case Study →

HR-Tech & Creator tools

An AI agent that explains every job match — and an AI co-writer that keeps the creator the author.Ein AI-Agent, der jedes Job-Match erklärt — und eine AI-Co-Autorin, bei der der Creator Autor bleibt.

CareerSideAI job search that explains every matchKI-Jobsuche, die jedes Match erklärtB2CSaaSWebCase study →Case Study →

blogi.AI co-writer for content creatorsKI-Co-Autorin für Content-CreatorB2CSaaSMobileCase study →Case Study →

B2B

Enterprise productivity, fleet logistics and GIS for companies — research-heavy, spec-heavy, design QA to 95% compliance.Enterprise-Produktivität, Flottenlogistik und GIS für Unternehmen — research- und spezifikationsstark, Design-QA bis 95% Compliance.

Enterprise CalendarEnterprise mobile calendar on Material 3Enterprise-Mobilkalender auf Material 3B2BSaaSMobileCase study →Case Study →

Enterprise TasksEnterprise task manager on Material 3Enterprise-Aufgabenmanager auf Material 3B2BSaaSMobileCase study →Case Study →

Courier MapsCourier navigation with offline mapsKurier-Navigation mit Offline-KartenB2BSaaSMobileCase study →Case Study →

Geo DashboardGeo-analytics dashboards for field opsGeo-Analytics-Dashboards für Field OpsB2BWeb + MobileCase study →Case Study →

B2C

Consumer products that earn daily use — subscriptions, habit mechanics, honest paywalls and checkout without friction.Consumer-Produkte für tägliche Nutzung — Abos, Habit-Mechaniken, ehrliche Paywalls und Checkout ohne Reibung.

VerblyAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

blogi.AI co-writer for content creatorsKI-Co-Autorin für Content-CreatorB2CSaaSMobileCase study →Case Study →

FitControlFitness club app with habit trackingFitnessclub-App mit Habit-TrackingB2CSaaSMobileCase study →Case Study →

Car ResaleUsed-car marketplace redesign conceptRedesign-Konzept für Gebrauchtwagen-MarktplatzB2CMobileCase study →Case Study →

SaaS

The full subscription loop, B2B and B2C: trial, paywall after first value, billing, limits that never interrupt mid-task.Der volle Abo-Loop, B2B und B2C: Trial, Paywall nach erstem Mehrwert, Billing, Limits, die nie mitten im Task unterbrechen.

Verbly · paywallAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

CareerSideAI job search that explains every matchKI-Jobsuche, die jedes Match erklärtB2CSaaSWebCase study →Case Study →

Enterprise CalendarEnterprise mobile calendar on Material 3Enterprise-Mobilkalender auf Material 3B2BSaaSMobileCase study →Case Study →

blogi. · limitsAI co-writer for content creatorsKI-Co-Autorin für Content-CreatorB2CSaaSMobileCase study →Case Study →

Mobile

Native iOS & Android to HIG and Material — 30+ shipped features, 100+ spec'd screens with all states and edge cases.Natives iOS & Android nach HIG und Material — 30+ Features, 100+ spezifizierte Screens mit allen States und Edge Cases.

Enterprise CalendarEnterprise mobile calendar on Material 3Enterprise-Mobilkalender auf Material 3B2BSaaSMobileCase study →Case Study →

VerblyAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

Courier MapsCourier navigation with offline mapsKurier-Navigation mit Offline-KartenB2BSaaSMobileCase study →Case Study →

blogi.AI co-writer for content creatorsKI-Co-Autorin für Content-CreatorB2CSaaSMobileCase study →Case Study →

Enterprise TasksEnterprise task manager on Material 3Enterprise-Aufgabenmanager auf Material 3B2BSaaSMobileCase study →Case Study →

Email & NotificationsEnterprise mail — search & notificationsEnterprise-Mail — Suche & BenachrichtigungenB2BSaaSMobileCase study →Case Study →

FitControlFitness club app with habit trackingFitnessclub-App mit Habit-TrackingB2CMobileCase study →Case Study →

Car ResaleUsed-car marketplace redesign conceptRedesign-Konzept für Gebrauchtwagen-MarktplatzB2CMobileCase study →Case Study →

Online ShopE-commerce app built on navigation researchE-Commerce-App auf Basis von Navigations-ResearchB2CSaaSMobileCase study →Case Study →

Geo Dashboard · mobileGeo-analytics dashboards for field opsGeo-Analytics-Dashboards für Field OpsB2BWeb + MobileCase study →Case Study →

CoachCoaching practice platform — client app + coach cockpitCoaching-Praxis-Plattform — Klienten-App + Coach-CockpitB2B2CSaaSWeb + MobileCase study →Case Study →

Web

Responsive platforms and dashboards with the same discipline as mobile: evidence, design systems, edge cases.Responsive Plattformen und Dashboards mit derselben Disziplin wie mobil: Evidenz, Designsysteme, Edge Cases.

CareerSideAI job search that explains every matchKI-Jobsuche, die jedes Match erklärtB2CSaaSWebCase study →Case Study →

Geo DashboardGeo-analytics dashboards for field opsGeo-Analytics-Dashboards für Field OpsB2BWeb + MobileCase study →Case Study →

Verbly · webAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

CoachCoaching practice platform — client app + coach cockpitCoaching-Praxis-Plattform — Klienten-App + Coach-CockpitB2B2CSaaSWeb + MobileCase study →Case Study →

CustDev

Two CustDev cycles (12 C-level + external directors) shaped an enterprise product pre-MVP — and helped raise retention +20% two years post-launch.Zwei CustDev-Zyklen (12 C-Level + externe Direktoren) prägten ein Enterprise-Produkt vor dem MVP — und halfen, die Retention zwei Jahre nach Launch um +20% zu steigern.

Enterprise CalendarEnterprise mobile calendar on Material 3Enterprise-Mobilkalender auf Material 3B2BSaaSMobileCase study →Case Study →

Email & NotificationsEnterprise mail — search & notificationsEnterprise-Mail — Suche & BenachrichtigungenB2BSaaSMobileCase study →Case Study →

VerblyAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

Story Mapping & JTBD

User story mapping run with dev, QA and PO; jobs framed with kill-criteria before any pixels — so scope decisions are argued, not felt.User Story Mapping mit Dev, QA und PO; Jobs mit Abbruchkriterien vor jedem Pixel — Scope-Entscheidungen werden begründet, nicht gefühlt.

Enterprise CalendarEnterprise mobile calendar on Material 3Enterprise-Mobilkalender auf Material 3B2BSaaSMobileCase study →Case Study →

Enterprise TasksEnterprise task manager on Material 3Enterprise-Aufgabenmanager auf Material 3B2BSaaSMobileCase study →Case Study →

AI vibecoding

Prototypes in working code (63 live screens) and a Figma design system built by AI plugins I shipped with Claude Code — hours instead of weeks.Prototypen in funktionierendem Code (63 Live-Screens) und ein Figma-Designsystem aus AI-Plugins, die ich mit Claude Code gebaut habe — Stunden statt Wochen.

VerblyAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

blogi.AI co-writer for content creatorsKI-Co-Autorin für Content-CreatorB2CSaaSMobileCase study →Case Study →

CareerSideAI job search that explains every matchKI-Jobsuche, die jedes Match erklärtB2CSaaSWebCase study →Case Study →

Qual & Quant ResearchQual. & Quant. Research

Method matched to question — moderated tests, first-click, split-tests, surveys, diary-style feedback. 800+ participants, and I read my own dashboards (SQL, Python).Methode passend zur Frage — moderierte Tests, First-Click, Splittests, Umfragen, Diary-Feedback. 800+ Teilnehmende, und ich lese meine Dashboards selbst (SQL, Python).

Enterprise CalendarEnterprise mobile calendar on Material 3Enterprise-Mobilkalender auf Material 3B2BSaaSMobileCase study →Case Study →

Enterprise TasksEnterprise task manager on Material 3Enterprise-Aufgabenmanager auf Material 3B2BSaaSMobileCase study →Case Study →

PUSH STUDY
n=252

Email & NotificationsEnterprise mail — search & notificationsEnterprise-Mail — Suche & BenachrichtigungenB2BSaaSMobileCase study →Case Study →

Design System

From proposal to adoption: tokens, 50+ documented components, −40% UI implementation time — and executable systems where screens regenerate from components.Vom Vorschlag zur Etablierung: Tokens, 50+ dokumentierte Komponenten, −40% UI-Implementierungszeit — und ausführbare Systeme, in denen sich Screens aus Komponenten regenerieren.

Enterprise CalendarEnterprise mobile calendar on Material 3Enterprise-Mobilkalender auf Material 3B2BSaaSMobileCase study →Case Study →

VerblyAI-powered German learning, web & mobileDeutschlernen mit KI, Web & MobileB2CSaaSWeb + MobileCase study →Case Study →

blogi.AI co-writer for content creatorsKI-Co-Autorin für Content-CreatorB2CSaaSMobileCase study →Case Study →

02Experience — 6+ years in techErfahrung — 6+ Jahre in Tech

A rare combo: product design + data science. I design with research and read the numbers myself — SQL, Python and ML literacy are part of the toolkit.Eine seltene Kombination: Produktdesign + Data Science. Ich designe mit Research und lese die Zahlen selbst — SQL, Python und ML-Verständnis gehören zum Werkzeugkasten.

Career timelineKarriere-Timeline

Sep 2025 — todaySep. 2025 — heutefull-timeVollzeit	Senior Product Designer · CareerSide ↗ — AI job-search platform: end-to-end product design, research, brand and growth, AI-first workflowAI-Jobsuche-Plattform: End-to-End-Produktdesign, Research, Brand und Growth, AI-First-Workflow The whole cycle in an AI-first workflow — from crawler-fed job data to a matching experience that explains every recommendation. Research, product design, brand and growth in one pair of hands.Der ganze Zyklus im AI-First-Workflow — von Crawler-Daten bis zu einem Matching, das jede Empfehlung erklärt. Research, Produktdesign, Brand und Growth in einer Hand.
Jan – Sep 2025Jan. – Sep. 2025full-timeVollzeit	Senior UX/UI Designer · Verbly.me ↗ — AI EdTech startup, Germany: end-to-end web & mobile, scalable Figma design system, research & usability tests, 63 live screens shippedAI-EdTech-Startup, Deutschland: End-to-End Web & Mobile, skalierbares Figma-Designsystem, Research & Usability-Tests, 63 Live-Screens Designed the end-to-end UX/UI of the AI language-learning platform, built a scalable Figma design system for fast consistent releases, ran user research and usability tests, delivered bi-weekly iterations with PMs and devs, applied activation/retention/conversion metrics to guide design.End-to-End-UX/UI der AI-Sprachlernplattform, skalierbares Figma-Designsystem für schnelle konsistente Releases, User Research und Usability-Tests, zweiwöchentliche Iterationen mit PMs und Devs, Aktivierungs-/Retention-/Conversion-Metriken als Design-Kompass.
Aug 2022 – Jan 2025Aug. 2022 – Jan. 2025full-timeVollzeit	Senior Product Designer · UX Researcher · MyOffice ↗ — native mobile suite (mail, calendar, tasks, contacts): +20% retention, −35% interface issues, 95% spec compliancenative Mobile-Suite (Mail, Kalender, Aufgaben, Kontakte): +20% Retention, −35% Interface-Probleme, 95% Spec-Compliance Two CustDev cycles (20+ interviews pre-MVP, 20+ two years later) with top management — core functionality defined before MVP, +20% user retention two years post-launch. 30+ interviews, surveys and A/B tests — −35% interface issues; mentored colleagues, gave internal research lectures. Led 30+ features end-to-end, 100+ spec'd screens with all states and edge cases. Proposed and documented 15 design-system components, introduced tokens — −40% UI implementation time. In-app feedback loop — −25% support requests. Cross-functional workshops with PM, analysts, devs, support and legal.Zwei CustDev-Zyklen (20+ Interviews vor MVP, 20+ zwei Jahre später) mit Top-Management — Kernfunktionalität vor dem MVP definiert, +20% User Retention. 30+ Interviews, Umfragen und A/B-Tests — −35% Interface-Probleme; Mentoring und interne Research-Vorträge. 30+ Features End-to-End, 100+ spezifizierte Screens. 15 Designsystem-Komponenten + Tokens — −40% UI-Implementierungszeit. In-App-Feedback-Loop — −25% Support-Anfragen. Crossfunktionale Workshops mit PM, Analysten, Devs, Support und Legal.
Aug – Oct 2024 · parallelAug. – Okt. 2024 · parallel	UX/UI Designer · volunteerEhrenamt · Hope for Men, Berlin — WCAG AA accessibility, 15 usability sessionsWCAG-AA-Barrierefreiheit, 15 Usability-Sessions German platform for finding psychologists for male survivors: empathetic UI, WCAG AA with color-blind-safe palettes, development handoff 20% faster through wireframes and interactive prototypes.Deutsche Plattform zur Psychologensuche für männliche Betroffene: empathische UI, WCAG AA mit farbfehlsichtigkeitssicheren Paletten, 20% schnellerer Handoff durch Wireframes und interaktive Prototypen.
2023 · parallel, part-timeparallel, Teilzeit	UX/UI Course InstructorUX/UI-Kursleiterin · Level Up — taught UX/UI fundamentals to beginners; mentoring and teaching are part of my senior practiceUX/UI-Grundlagen für Einsteiger; Mentoring und Lehre gehören zu meiner Senior-Praxis
Jun 2021 – Aug 2022Juni 2021 – Aug. 2022full-timeVollzeit	UX/UI Designer · courier navigation app — native-only: offline maps, geofencing; delivery time −18% (team result)Kurier-Navigations-App — native-only: Offline-Karten, Geofencing; Lieferzeit −18% (Teamergebnis) Courier tracking and mapping: multi-stop routing with drag-and-drop reorder, offline map mode with geo-zone caching, geofencing with SLA alerts, day/night themes. 30+ user tests validating UX hypotheses; 15+ reusable map components documented in Figma. +25% uptime in low-connectivity areas.Kurier-Tracking und Karten: Multi-Stop-Routing mit Drag-and-drop, Offline-Modus mit Geozonen-Caching, Geofencing mit SLA-Alerts, Tag/Nacht-Themes. 30+ Nutzertests; 15+ wiederverwendbare Karten-Komponenten in Figma. +25% Uptime in Funklöchern.
Jan – Dec 2020Jan. – Dez. 2020part-timeTeilzeit	Data Scientist & Interface Design · part-time, 30 h/weekTeilzeit, 30 Std./Woche — neural networks + the dashboards engineers read them onneuronale Netze + die Dashboards dazu Neural-network models for predictive maintenance of drilling equipment at a major energy company — and the UX/UI that field engineers used to read the predictions. The origin of my SQL/Python and ML literacy.Neuronale Netze für Predictive Maintenance von Bohranlagen bei einem großen Energieunternehmen — und die UX/UI, mit der Ingenieure die Prognosen lasen. Der Ursprung meiner SQL/Python- und ML-Kenntnisse.
2017 – 2023	Studies, parallel to workStudium, parallel zur Arbeit — B.Sc. Applied Informatics (2017–2021) → M.Sc. Design & Usability, ITMO (2021–2023); spring 2021 = final bachelor semester and the full-time switch into designB.Sc. Angewandte Informatik (2017–2021) → M.Sc. Design & Usability, ITMO (2021–2023); Frühjahr 2021 = letztes Bachelor-Semester und der Vollzeit-Wechsel ins Design B.Sc. Applied Informatics (2017–2021) — Data Science focus: the engineering foundation behind my SQL, Python and ML literacy; the university is in the top 300 of the QS regional ranking (Emerging Europe & Central Asia) ↗. M.Sc. Design & Usability, ITMO University (2021–2023) — HCI, research methods, prototyping. ITMO University is listed in Anabin ↗, Germany's official database of recognized foreign institutions — the degree counts in Germany — and ranks among the world's top 1000 universities in the QS World University Rankings ↗.B.Sc. Angewandte Informatik (2017–2021) — Schwerpunkt Data Science: das technische Fundament meiner SQL-, Python- und ML-Kenntnisse; die Universität gehört zu den Top 300 im regionalen QS-Ranking (Emerging Europe & Central Asia) ↗. M.Sc. Design & Usability, ITMO University (2021–2023) — HCI, Research-Methoden, Prototyping. Die ITMO University ist in Anabin ↗ gelistet, Deutschlands offizieller Datenbank anerkannter ausländischer Hochschulen — der Abschluss zählt in Deutschland — und gehört im QS World University Ranking ↗ zu den Top 1000 Universitäten weltweit.

"During almost my three years working with Elina, I was consistently impressed by her exceptional skills as a senior UX designer and researcher. She often handled the most complex challenges of her team — and did so exceptionally well. … I strongly encourage Elina for a senior product designer position."

Kirill UlitinHead of UX & Research · MyOffice — managed Elina directly · Elinas direkter Vorgesetzter · LinkedIn, Feb 2025 ↗LinkedIn, Feb. 2025 ↗

"Her expertise in all stages of the design thinking process, from empathizing with users to prototyping and testing solutions, was evident in the high-quality work she delivered. … Her designs were not only visually appealing but also technically feasible and aligned with business goals."

Alexandra GutarovaLead of Design · MyOffice — managed Elina directly · Elinas direkte Vorgesetzte · LinkedIn, Jun 2024 ↗LinkedIn, Juni 2024 ↗

03Skills — what I bring to a teamSkills — was ich einem Team mitbringe

Discovery & ResearchDiscovery & Research

Riskiest assumption first — with kill criteriaRiskanteste Annahme zuerst — mit Abbruchkriterien
Cheapest test that answers the questionDer günstigste Test, der die Frage beantwortet
In-depth & JTBD interviews · CustDevTiefen- & JTBD-Interviews · CustDev
Surveys, A/B & concept split-testsUmfragen, A/B- & Konzept-Splittests
Outcomes over output — measuredOutcomes statt Output — gemessen

Native Mobile DesignNatives Mobile Design

Native iOS guidelines (HIG)Native iOS-Guidelines (HIG)
Android & Material DesignAndroid & Material Design
Mobile patterns & navigationMobile Patterns & Navigation
End-to-end: lo-fi → hi-fi UI, web tooEnd-to-End: Lo-Fi → Hi-Fi-UI, auch Web
Accessibility — WCAG 2.1 AA · EN 301 549 · European Accessibility ActBarrierefreiheit — WCAG 2.1 AA · EN 301 549 · EAA

Design SystemsDesignsysteme

Token-based systemsToken-basierte Systeme
50+ documented components50+ dokumentierte Komponenten
Cross-module UX patternsModulübergreifende UX-Patterns
Spec & handoff documentationSpezifikation & Handoff-Doku
Design QA · implementation reviewDesign-QA · Implementation Review

Data & AIDaten & AI

I read my own dashboards — SQL · PythonIch lese meine Dashboards selbst — SQL · Python
Product metrics, A/B testing, dashboardsProduktmetriken, A/B-Tests, Dashboards
Designing AI-powered UXDesign von AI-gestützter UX
AI-accelerated workflowsAI-beschleunigte Workflows
ML background (neural networks)ML-Hintergrund (neuronale Netze)

With receipts — every row links to proofMit Belegen — jede Zeile verlinkt auf den Beleg

The barDie Messlatte	My evidenceMein Beleg
Native app expertise, 5+ yrs	30+ native features end-to-end for an enterprise mobile suite (mail · calendar · tasks · contacts, iOS & Android, 100+ spec'd screens, design system with tokens) + a native courier app + Verbly mobile. Platform patterns are my daily bread: HIG, Material, native navigation and motion. Calendar case →
Leads with discovery, not execution	Every project starts with falsifiable hypotheses and kill-criteria. Cheapest-test-first is how I work: before building a task module we split-tested two concepts unmoderated with 233+ users — and cut a "must-have" feature the data killed. Tasks case → · Hypothesis canvas →
Analytically sharp, research-led	I read my own dashboards — SQL and Python are in my toolkit, no translator needed. Method matched to question: CustDev with 12 C-levels, surveys n=241/252, first-click split-tests, diary-style feedback loops. Research case →
Communicates with influence	Presented research to top management and whole-company audiences; my ex-Head of UX wrote I "handled the most complex challenges of the team exceptionally well" and helped build the UX culture. References →
Thrives cross-functionally	Full trio partner: workshops with PM/engineering/analytics/legal, engineers in early, design QA after handoff — 95% spec compliance, 37 implementation issues triaged on one epic alone. See process →
Accessibility to EU standards	WCAG 2.1 AA in shipped work (color contrast, keyboard & screen-reader flows, 44px targets) and fluent in the EU regulatory layer: European Accessibility Act (mandatory for e-commerce since June 2025), EN 301 549, BITV 2.0 in Germany. Accessibility as design input, not an audit afterthought. WCAG in practice →
Puts AI to work	Not "curious about AI" — running on it: research synthesis, UI generation, prototypes in working code (63 live screens), AI design QA. AI-assisted shopping and product experiences are where I want to explore next. AI-first case →

04Process — how I workProzess — wie ich arbeite

Five stages, AI in every oneFünf Etappen, AI in jeder

Discover	Falsifiable hypotheses with kill-criteria · interviews & surveys · the cheapest test for the riskiest assumption firstFalsifizierbare Hypothesen mit Abbruchkriterien · Interviews & Umfragen · der günstigste Test für die riskanteste Annahme zuerst
Define	JTBD & user story mapping · MoSCoW scope · metrics tree with a North Star before any pixelsJTBD & User Story Mapping · MoSCoW-Scope · Metrik-Baum mit North Star vor jedem Pixel
Design	Flows · wireframes · design systems with tokens · hi-fi to platform guidelines · UX copy without shame patternsFlows · Wireframes · Designsysteme mit Tokens · Hi-Fi nach Plattform-Guidelines · UX-Texte ohne Shame-Patterns
Test	Moderated rounds + unmoderated first-click · A/B and concept split-tests · iterate on numbers, not opinionsModerierte Runden + unmoderierte First-Click-Tests · A/B- und Konzept-Splittests · Iteration auf Zahlen, nicht Meinungen
Ship	Spec with all states & edge cases · engineers involved early · design QA after handoff (95% spec compliance)Spezifikation mit allen States & Edge Cases · Entwickler früh einbezogen · Design-QA nach Handoff (95% Spec-Compliance)

Four principles that earn trustVier Prinzipien, die Vertrauen schaffen

A partner, not a pixel vendor

Partnerin, nicht Pixel-Lieferantin

I meet stakeholders as a peer: I ask about the business first, push back with respect when the evidence disagrees, and take ownership of outcomes — not just screens.Ich begegne Stakeholdern auf Augenhöhe: erst das Business verstehen, respektvoll widersprechen, wenn die Evidenz dagegen spricht — und Verantwortung für Ergebnisse übernehmen, nicht nur für Screens.

Evidence over opinion

Evidenz statt Meinung

Design that doesn't move a metric is decoration. Every project here starts with research — interviews, surveys, data — and ends with a number that changed.Design, das keine Metrik bewegt, ist Dekoration. Jedes Projekt hier beginnt mit Research — Interviews, Umfragen, Daten — und endet mit einer Zahl, die sich verändert hat.

Every decision has a why

Jede Entscheidung hat ein Warum

Never "because it looks nice." I argue each choice in plain language — what it does for the user, what it does for the business, and what I'd test to prove it.Nie „weil es schön aussieht". Ich begründe jede Entscheidung verständlich — was sie für Nutzer bewirkt, was fürs Business, und wie ich es testen würde.

Calm is a deliverable

Ruhe ist ein Deliverable

Teams should never wonder where things stand: regular status updates, transparent progress, polished handoffs at every stage, and deadlines that hold.Teams sollen nie rätseln, wo etwas steht: regelmäßige Updates, transparenter Fortschritt, saubere Übergaben in jeder Phase und Deadlines, die halten.

Soft skills — working with meSoft Skills — Zusammenarbeit mit mir Clear communication with any audience — from devs to top management. I run cross-functional workshops with PM, engineering, analytics, support and legal, mentor colleagues, give and take direct feedback with respect — and my deadlines hold. Klare Kommunikation mit jedem Publikum — von Devs bis Top-Management. Ich moderiere crossfunktionale Workshops mit PM, Engineering, Analytics, Support und Legal, mentore Kolleg:innen, gebe und nehme direktes Feedback mit Respekt — und meine Deadlines halten.

05AI workflow — design & codeAI-Workflow — Design & Code

A product built with no static mockups at all — every screen designed directly in code with AI, 63 of them live.Ein Produkt ganz ohne statische Mockups — jeder Screen direkt im Code mit AI gestaltet, 63 davon live.

AI-first case: Verbly →AI-First-Case: Verbly →

AI as a co-worker, not a replacement: it built the Figma design system through plugins while I directed every design decision.AI als Co-Worker, nicht als Ersatz: Sie baute das Figma-Designsystem über Plugins, während ich jede Designentscheidung führte.

Figma built by AI plugins: blogi →Figma aus AI-Plugins: blogi →

I don't hand design over to AI — I use it deliberately, as an assistant with a clear role. I set the direction, make the decisions and own the quality; AI accelerates the work around them: research synthesis, UI variants, turning ideas into working prototypes. My ML background means I know what the models can and can't do — and when not to trust them.

Ich delegiere Design nicht an AI — ich setze sie gezielt ein, als Assistentin mit klarer Rolle. Richtung, Entscheidungen und Qualität liegen bei mir; AI beschleunigt die Arbeit drumherum: Research-Synthese, UI-Varianten, Ideen als funktionierende Prototypen. Dank ML-Hintergrund weiß ich, was Modelle können, was nicht — und wann man ihnen nicht trauen darf.

ai-workflow.sh

$ research # synthesize 56 interviews with LLMs — days, not weeks
$ ideate   # AI-generated flows & UI variants, curated by me
$ build    # hi-fi mockups & working prototypes in code
$ test     # unmoderated studies, auto-analyzed
$ ship     # hand-off specs devs actually follow — then measure & iterate